5 Ways You Can Do Your Own Market Research

Whether you are composing a strategy for success, making a pitch to financial specialists, or dispatching another item, Market Research is a vital initial step. For little organizations, specifically, holding expenses down is a progressing need. Luckily, there are an assortment of innovative ways little organizations can get to the data they require without paying excessively. Examine the accompanying five systems for a few thoughts.

Join Trade associations and read industry distributions.

Trade associations can offer you some assistance with staying a la mode on what is going on in your industry. These associations as often as possible offer systems administration occasions, meetings, magazines, pamphlets, and different gatherings that can furnish you with an abundance of applicable data. By joining an affiliation, you can obtain entrance to aggressive data about patterns, prevailing fashions, and market shifts.

Take a gander at your rival’s promoting and deals materials.

Frequently audit your rival’s promoting materials for bits of knowledge into your industry and business sector. Look at their sites and examine their promotions and press units. How are your rivals situating themselves? Who are they attempting to reach? What items would they say they are pushing the most? These inquiries can offer you some assistance with gaining a superior comprehension of their intended interest group and informing – and also their potential qualities and shortcomings.

Utilize the web further bolstering your good fortune.

You don’t need to be a PC pro to assemble significant business knowledge on the web. Begin by setting up a Google caution for your organization to track your online vicinity and perspective client responses. A Google caution can send you email notices at whatever point individuals post something about your organization on the web.

You can likewise hunt Twitter to discover what individuals are saying in regards to your association on the web. Listen in on online networking discussions to find rising patterns. You might likewise discover client surveys on sites like Yelp, Amazon, or TripAdvisor. This sort of real, spontaneous input can offer you some assistance with bettering comprehend your clients and what they need and need.

On the off chance that you utilize Facebook Ads, you can likewise increase valuable data through Facebook Audience Insights, which gives you nitty gritty demographic data about the gathering you are focusing on, for example, sexual orientation, way of life, training level, page likes, family unit salary, and that’s only the tip of the iceberg.

Request client input.

Send your clients an email a couple of weeks after they have bought your item and ask them what they like and aversion about it. Request that they rate your client administration and the general shopping background. With this data, you can figure out how to tailor your way to deal with better fit your client’s inclinations.

Use target information and industry examination.

These do-it-without anyone’s help strategies are important, yet they won’t give all the data you require. While directing your own exploration, you may expand the significance of a specific bit of criticism, or your own natural predisposition may keep you from precisely comprehension market developments. What’s more, you may require particular quantitative information that is difficult to accumulate yourself.

Need Help Retaining Members? Here Are 5 Tips

Concerned about your retention rates?  You’re not alone.  Professional & Trade Associations across all industries are showing growing concerns, whether their membership is currently rapidly declining, or whether they have noticed a slow trend, and want to turn the ship around while they can.  Here are a few tips to help you get started:

  1. Use communication preferences: We will assume that you understand that it is important to ask HOW your members prefer to be communicated with. Whether it is by email, on Twitter, Facebook, LinkedIn or another social media network, or through other means, doing this enables you to gain valuable intelligence on what systems you need to have in place to engage your members. It is also just as important to use them; play in their sandbox, don’t ask them to play in yours. What does your communications plan include?  Does it match the needs of your members?
  2. Mix It Up: When gathering communication preferences, it is imperative to ask for all possible formats, not just the ones you have in place now. That way, you are able to devise a communications strategy that makes sense. Some messages can be sent by email, some by text, some a simple reminder on social media platforms. Mixing media will increase your chances of your message being read, and not discarded. Have you thought about what the newest generation of member is using?  How does this align to what you currently offer?
  3. Start the Renewal Process Early: In our 2014 Pulse Report, we found that over 50% of organizations are depending on a 60-day renewal marketing period to retain their membership base, with over 40% relying on only up to three touchpoints. Sales and marketing research shows that it can take up to 11 “touches” to cut through the clutter, and most people give up well before that! This is why we always encourage Professional and Trade Associations to communicate membership value throughout the year – and not just before renewal time!  How many touchpoints do you have in place?  What could you change?
  4. Don’t Be Afraid to Pick Up the Phone! Our research also shows that less than 25% of organizations are picking up the phone during a retention campaign to have a conversation with members. While making calls can be time consuming, it can also produce the best results. Having a conversation with your members (at any time) builds the relationship they were hoping for when they joined. You will gain valuable insights on how they feel about the direction of the association, in addition to their intentions of renewing.  When was the last time you dedicated time to reach out to your entire membership to have a conversation?
  5. Everyone matters. There are various opinions out there about who to focus the majority of your efforts on. Some believe that focusing on first-year members is the best place to spend your marketing dollars. While it may be true that first-year members are more likely to drop off if they are not satisfied with your operations, it is just as important to focus on longer-term members. They have seen your ups and downs, are likely at different career stages, and are more likely to have in-depth opinions on how you can better serve all members, instead of just the newbies. How are you engaging with everyone?

What You Need To Know About Business Marketing Consultants

Do you have a business that you’d like to take it to another level? You should highly consider hiring a business marketing consultant.

What The Consultant Will Do

There are many things that a business marketing consultant can do for you:

Gather information: it’s the role of the consultant to gather information on the right marketing strategy to use. The consultant will analyse the market and find the customers that you should target.

There are two types of research methods that a consultant can use: qualitative and quantitative. Qualitative research is great as it’s in-depth and provides you with a thorough understanding of the market and your target customers.

Quantitative research on the other hand relies on averages and percentages within a given group. This research provides you with a broader view of the market.

Data analysis: after the consultant has collected data, he/she should now analyse it in order to come up with a report and recommendations. Most consultants understand how to professionally use market forecasting and statistical software programs that make it easy for the consultant to analyse the data that they have.

Recommendations: the business marketing consultant will come up with recommendations on what you need to do to push your business ahead. If the consultant is a digital marketing expert, he/she can come up with recommendations such as optimizing the websites, creating mobile apps and increasing social media campaigns. The consultant will also advise you on what you need to do to increase your customers.

Tips On How To Hire A Business Marketing Consultant

For you to hire the right consultant you need to consider a number of tips such as:

Capability: how capable is the consultant in solving your problem? In addition to considering the experience of the consultant, you also need to pay close attention to the experience that the professional has. You should also consider whether the consultant works with other consultants. For great results you should work with an individual who works as part of a team of experts.

Chemistry: are you excited when working with a consultant? To have an easy time you should work with a professional who is easy to talk to.

Credibility: in addition to hiring a well educated and experienced professional, you should also ensure that the consultant is credible enough. When you are working with a credible consultant you are sure that he/she can’t leak information about your business.

3 Ways To Do Some Marketing When You Are On A Shoestring Budget

Most people think that starting out in business is pretty expensive and so they hold back because they doubt their ability to fund it. However, there are ways to start on a shoestring budget. And here are a few ideas for you…

-Go where your prospects are in great number and tell them what you do. So, you don’t have cash. Take some time to figure out who your ideal customers are and then decide where you think they will be and take some time to go and see them where they are in great number. Think Meet up groups, think low-cost networking events, set up your own networking events and invite people to your event. Keep it low-cost and use a community funded room or a room in a local restaurant where they are willing to allow you bring people to the restaurant as long as your prospects buy something. Have a mini-speech prepared which tells people exactly how they can benefit from working with you and collect business cards from anyone that seems interested in speaking to you again.

-Set up an email marketing campaign – Sending emails are fairly low-cost. Most customer relationship management systems provide a 30 day trial period. Set yourself a goal to make money from the people on your list within that first 30 days and your business becomes self-funding in the first month. It is incredibly surprising what you can do when you set your mind to it. So, set your mind like flint to make things happen very quickly in your business.

-Take full advantage of social media – We live in an incredibly accessible age where we can reach anyone at no cost whatsoever. You could use LinkedIn to search for and connect with a vast number of people and then you could invite them to your event or be where they are. Same goes for Facebook and Twitter and all the other social media platforms. And in this day and age, people are less private so you can make contact with them. Please do not sell immediately but you can build a relationship for free. Also, when you meet people on your outings, you can connect with them on social media based on the business card information you have collected. There are innumerable groups that you can join on social media where your prospects may also be hanging out and once you have connected with them in group, then you may find them more willing to make contacts away from the group.

10 Holiday Marketing Mistakes to Avoid

We all have things we avoid around the holidays: annoying family members and acquaintances that reappear every time you go home, seasonal house cleaning, Auntie Emma’s fruitcake… Leading up to the holidays, however, it is even more important to avoid mistakes at work. Because the holidays are such a busy time, marketing and sales processes often get hectic and overwhelming for small businesses. It’s essential to keep everything organized and efficient, and there are lots of potential mistakes that you need to watch out for.

1. Missing the Boat

If you don’t start planning early enough, your holiday marketing campaigns won’t go out on time. When customers receive holiday marketing messages too late, they have usually already made their purchases elsewhere. You lose revenue and your business looks like it’s not on the ball. You should begin planning for the winter holiday season in September. When you actually start sending depends on your business and your customers. Review how your holiday campaigns performed in previous years and research what other similar businesses are doing, then decide when to send out each campaign.

Follow a strict time schedule. If you start holiday marketing too early, it won’t be successful either. Customers generally aren’t in the mood to think about the holiday season in September. Also, if you continue sending holiday marketing messages after the season is over, people will be sick of this type of message and get annoyed. So make sure your campaigns end when they’re supposed to. New Year’s is generally the last date at which holiday-related marketing messages go out. One exception would be a message advertising a huge after-holidays sale.

2. Flooding Customers with Emails

Yes, the holiday season is the busiest time for purchasing. No, this does not mean that you should start spamming your customers with dozens of emails each week leading up to the holidays. When you drastically change your sending schedule around the holidays, it often causes customers to unsubscribe. This can also hurt your revenue. I have personally unsubscribed from a major clothing retailer’s emails because in one week in November, I received ten holiday-related emails. Very annoying and certainly not effective!

The bottom line: you can and will ramp up your marketing around the holidays, but don’t become a spammer. Rather than sending out a lot more emails, focus on creating strong emails that focus on the most important things you want customers to know. If you want to pack a lot of information into each email, include links. That way, the customers who want to learn more and browse will click the links voluntarily. The customers who are not interested won’t get spammed with 50 more emails.

3. Not Being Organized

This is a huge mistake, and one that will quickly turn a potentially great holiday marketing campaign sour. Create a defined role for everyone on your marketing team so you know who is in charge of what parts of your campaigns. Create a strong goal: what specific metrics do you want to achieve this holiday season? Create a timeline and a strategy for each campaign.

Using an automated marketing solution is a highly effective way to manage all your campaigns and customer data. You create and schedule messages and they are sent out right on time so you don’t forget. Customers are followed up with automatically, and it’s simple to identify who your hot leads are because their behavior is tracked.

All customer data collected is automatically stored and organized into each customer’s unique personal profile. This enables you to create highly personalized campaigns that lead to more conversions, more purchases, higher revenue and stronger loyalty. An automated solution also provides detailed real-time reports on how your holiday campaigns are performing. This enables you to optimize future messages based on how customers are responding.

4. Not Tracking Your Holiday Campaign Results

What’s the point of sending out holiday campaigns each year if you don’t know how they are performing? There really is no excuse for not reviewing your marketing reports. If you’re using an automated marketing solution, you will get lots of these reports. Analyze how customers are responding. This will enable you to quickly change things if your campaigns are not working well, and it will also help you create even better campaigns the next time the holidays roll around.

Testing goes along with tracking your results. You should be A/B testing various subject lines, send times and so on to see which ones get the highest open rates and click-through rates. Store the results so they will be available for you when the marketing team wants to review them next year.

5. Sending Poor Holiday Greeting Cards

Many businesses send out holiday cards to their customers, and it can be a very nice gesture that helps build customer loyalty and engagement… if it’s done right. If it’s done wrong, it just looks impersonal and fake. A holiday card is not a place for advertisement! It is a way to create a more personal connection with your customers and show them you care.

Clean out your email list before the holidays to get rid of any old contacts who haven’t opened their emails in over a year. You don’t want to waste time and money (or worse, get reported as a spammer) sending to people who are no longer active or interested.

As for the design of the card, keep it consistent with your own unique brand. If your marketing is funny, go with a tasteful joke or pun. If you’re a more professional business, keep it clean and simple. The card should stand out from your regular marketing messages, but should still be a strong representation of your brand.

Simplify Your Holiday Marketing

Want to do your holiday marketing campaigns without going crazy this year? Take advantage of marketing automation. An all-in-one automated marketing solution keeps everything organized and enables you to build more personally targeted campaigns for each customer.

How To Write A Successful Direct Advert to Your Prospects

Some marketers throw away good money on ineffective advertisements. Though the advertisement copy is good, but even with that, they still lose money because they do not know the specifics of a great Ad.

It does not matter as to which medium these techniques work best on. They can perform and out-perform on any medium, be it in a newspaper, website, in a classified ad or a full blown page ad. It doesn’t matter where.

If you look at any of the successful Ads being used every day, you will see some of these techniques being used there.

To know which ad is working best, just check every day to see if that same advert is still running. If it is still running, it means that the ad is getting some serious response. Look at such Ads and see what they are doing that makes them perform so well. Copy it and you will notice some serious response for your business too.


Below are some of the secrets to writing successful Ads that will guarantee your success in marketing your business.

  • Create a strong headline: More than seventy per cent of all buying decisions are made in the headlines. When your prospects first open your sales letter, if your headline is compelling, prospects will continue reading your ad. But if your headline is weak and limp and does not capture your prospects, there is not a slightest chance that they will read your remaining copy, talk more of buying your product. You would have just wasted money and valuable time. You have to change your headline.

Before you settle on a headline to use, write at least twenty great headlines that has power within them and can compel your prospects to buy with powerful emotional involvement.

People buy with their emotions and justify their buying decisions with logic.

Pack your headlines with strong emotions and you will grab the attention of almost all your prospects.

You should also pack your headlines with the strongest benefits your product offers. This will appeal highly to the targeted prospects; especially if you are advertising to a well-targeted list of prospects.

If you are targeting a highly specific group of people, say mothers, make sure than in your headline, you emphasize the word “mothers”, so that your prospects will stop right in their tracks and will read the rest of the copy.

Plus, if some prospects with short attention span reads your headline and sees the word that she relates to (which is mother) she will be curious to know what that headline says about mothers. And if the headline is compelling enough, you just got yourself another high prospect who is likely to read the remaining copy and if that copy is good enough too, congratulations, you just made a sale.