During these days, when people are too busy and there are so many distractions, a cardboard POP display that advertises your products or services can either make or ruin your success in business. POP displays are multidimensional cardboard displays that you often see in supermarkets, drug stores, retail outlets and big box shops. They are available in a wide range of sizes, shapes, designs and color schemes. Shoppers may not realize that they get easily attracted to certain cardboard displays due to certain features as compared to others.
Though a single cardboard display may not likely attract each and every prospective customer, it may have certain features that can possibly make your cardboard display stand out over the competition. Consider some of the best tips offered by retail packing specialists that can let you get the most out of your POP display.
Go For Clean Rather Than Clutter
When considering the different display possibilities, it may be easy to think that combining several elements can possibly attract a lot of shoppers. Though it may be true that some viewers can be attracted to an array of things, there are only a small number that would be attracted to clutter or a POP display that looks complicated, with too many elements. Whatever a person’s preference may be, this type of display can even turn their attention away. It is always important to consider the wants and needs of your potential customers. Whenever in doubt, always choose a clean and organized display to let your products or services stand out.
Take Shape and Color Combination into Consideration
lot of consumers do not realize that their choice of purchases is influenced by certain shapes and color combinations. A cardboard display should be designed based on the message that you want to convey. If you want consumers to know that your food product comes with a citrusy, fruity or sugary taste, you can add a rainbow of colors. If you are selling over-the-counter medicines, the display should look more serious and come with simple, bold colors. On the other hand, you can form your cardboard display to show a product’s softness or ruggedness, as well as to let people know the shape of your product.
Choose an Expert Designer
In case you plan to use a POP display to boast about the products you sell, you may feel that your in-house team can create a great design. Actually, it is not that simple. In fact, it can be very hard to come up with both a strong and commercially valuable display that can contribute to your brand’s strength as well as endure the test of time. You are fortunate if you have an in-house experienced designer who can optimize your displays and packaging to make them look more appealing to your target customers. Otherwise, it is worthwhile to invest in the services of an external source. A seasoned professional is in the right position to do what is best for your POP cardboard display.