Ways for Your Cardboard Display to Stand Out

During these days, when people are too busy and there are so many distractions, a cardboard POP display that advertises your products or services can either make or ruin your success in business. POP displays are multidimensional cardboard displays that you often see in supermarkets, drug stores, retail outlets and big box shops. They are available in a wide range of sizes, shapes, designs and color schemes. Shoppers may not realize that they get easily attracted to certain cardboard displays due to certain features as compared to others.

Though a single cardboard display may not likely attract each and every prospective customer, it may have certain features that can possibly make your cardboard display stand out over the competition. Consider some of the best tips offered by retail packing specialists that can let you get the most out of your POP display.

Go For Clean Rather Than Clutter

When considering the different display possibilities, it may be easy to think that combining several elements can possibly attract a lot of shoppers. Though it may be true that some viewers can be attracted to an array of things, there are only a small number that would be attracted to clutter or a POP display that looks complicated, with too many elements. Whatever a person’s preference may be, this type of display can even turn their attention away. It is always important to consider the wants and needs of your potential customers. Whenever in doubt, always choose a clean and organized display to let your products or services stand out.

Take Shape and Color Combination into Consideration

lot of consumers do not realize that their choice of purchases is influenced by certain shapes and color combinations. A cardboard display should be designed based on the message that you want to convey. If you want consumers to know that your food product comes with a citrusy, fruity or sugary taste, you can add a rainbow of colors. If you are selling over-the-counter medicines, the display should look more serious and come with simple, bold colors. On the other hand, you can form your cardboard display to show a product’s softness or ruggedness, as well as to let people know the shape of your product.

Choose an Expert Designer

In case you plan to use a POP display to boast about the products you sell, you may feel that your in-house team can create a great design. Actually, it is not that simple. In fact, it can be very hard to come up with both a strong and commercially valuable display that can contribute to your brand’s strength as well as endure the test of time. You are fortunate if you have an in-house experienced designer who can optimize your displays and packaging to make them look more appealing to your target customers. Otherwise, it is worthwhile to invest in the services of an external source. A seasoned professional is in the right position to do what is best for your POP cardboard display.

7 Easy Steps to Conducting Your Marketing Research Plan!

Marketing research is a process used by businesses to collect, analyze, and interpret information used to make sound business decisions and successfully manage the business. In other words, it links the consumer to the marketer by providing information that can be used in making marketing decisions (i.e. B2C or B2B). This can not be implemented without the use of a MIS (Marketing Research System) to gather, sort, analyze, evaluate, and distribute needed, timely, and accurate information to marketing decision makers.

Here are the steps to implementing a marketing research process.

  1. Ask yourself if there is a real need for marketing research. It’s not only the first step to take but a very critical one as well! Research takes a lot of time due to the overload of secondary information available on the Internet. It’s ideal to think that it takes months or even a year to completely finalize a marketing research agenda. The other factor you will need to consider is the cost of doing it, especially if you hire an agency to do it for you. What you want to compare is the value of the information vs the cost of the information. If the value of the information is worth the cost and time of doing it, then by all means, go for it buddy!

If you’re still unsure, here’s a few quick guides to go by to determine that marketing research is not needed:

  1. a) The information is already available
  2. b) The timing is wrong to conduct marketing research
  3. c) Funds are not available for marketing research
  4. d) Costs outweigh the value of marketing research
  5. Define the problem. This is the most important step (assuming you’ve decided to do marketing research). If the problem is incorrectly defined, all else will become wasted effort! Keep in mind that the need to make a decision requires decision alternatives. If there are no alternatives, no decision is necessary. For example, let’s say your sales are down by 30%, therefore becoming a problem with your revenues. Your alternatives may be to see how well ads #2 does compared to ads #1 in terms of sales. Use secondary data sources to develop ideas further into the research.

Here’s a powerful technique to use in order to pinpoint important problems and receive information all in one: create a focus group! Here’s why:

  1. a) it generates fresh ideas
  2. b) allow clients to observe their participants
  3. c) understand a wide variety of issues
  4. d) allow easy access to special respondent groups
  5. Establish objectives. Research objectives, when stated effectively, can provide the information needed to solve the problem you have from step 2. All of your objectives should be what you want to study in your market research and specific as possible.

Here’s a quick checklist of what to include in each and every objective:

  1. a) specify from whom information is to be gathered
  2. b) specify what information is needed
  3. c) specify the unit of measurement used to gather information
  4. d) use the respondents’ reference to re-word the question
  5. Determine research design. There are 5 different designs you can choose from to get the information you need, such as descriptive, exploratory, causal, and diagnostic research. Descriptive research describe market variables. Exploratory research allows you to get information in an unstructured way. Causal studies is to try to reveal what factor(s) cause some event to happen. Diagnostic research focuses on the sources of satisfaction and dissatisfaction.
  6. Choose method of assessing data. Secondary data is more easy to access than primary data, such as online surveys. However, if you are into the traditional way of doing data collection (i.e. telephone, mail, F-2-F), they all still have a place in marketing research. The questionnaire that you present to the respondents must be worded clearly and unbias.

Here’s a few pointers you want to remember when creating the forms for your questionnaire:

  1. a) use nominal, ordinal, interval-Likert, interval-S-D, interval-Stapel, and ratio measurements
  2. b) questions pertaining to each research objective (step 3)
  3. c) questions pertaining to attribute, attitude, or behavior
  4. d) have 1 open-ended question (I would definitely keep this at a minimum, if I were you)
  5. Determine sample plan and size. Your sample plan should describe how each sample element is to be drawn from the total population. The sample size tells how many elements of the population should be included in the sample. In other words, the purpose of the sample plan is to give you representativeness, while the sample size gives you accuracy!

Here’s a small but important task to take to prevent or minimize nonsampling errors from occurring: validate your participants by re-contacting!

  1. Analyze and report the data. It’s always good to go back and run tests on the information you have to screen out errors that may occur. Once you have all that you need for the research (pie charts, bar graphs, statistics, survey, etc), you want to be sure to create a report of it. Carefully present the research report in a way that communicates the results clearly, yet accurately to the client.

Remember marketing research is all about connecting the dots. The more information you know about your consumers, the more you bridge together with your consumers. The more closer you bridge together with your consumers, the more miles you create for long-term customer relationships.

Marketing Software for Small-Businesses Websites

ADVERTISING: Your customer has to first find your website and products. This is usually by some form of advertising, that was created or published with digital marketing software. If you’re selling car tires, you would advertise in a garage or car magazine, body products in a beauty salon or finding potential customers online is a slightly different skill. It can also be much more cost effective and viral than paper advertising, once you get it right.

COMPETITION: If you fail to find potential customers, they will seek out your competitors instead. What if your competitor provides inferior services? That’s why it’s important you learn to market correctly. You can use a service provider to do this for you. An expert digital consultant can help you grow your business. You can then focus on your customers and products. instead of all that marketing software’s mumbo-jumbo land.

COMMUNICATION: When visitors finds your site, you need to keep reminding them about your business. They love updates and news about new products. This means more content creation, more software, and more tracking. When do you get time to run your business?

OFFERS: It’s possible a visitor wants to buy what you have. They may just be waiting for a special offer to come along.

DIRECTIONS: Once on site, visitors need to find products easily. Being able to contact you, and finding all the relevant information will keep them captivated, or potentially running from your site.

LEAVERS: Many customers will leave without buying. What you do is an important skill to master. Just because they didn’t buy, doesn’t mean they are not coming back. Learn how to catch those opportunities so they don’t forget that your business and your site exists.

PAYMENT: Once a visitor chooses their products to purchase, the process is not over. Collecting items in a cart and paying, can still cause your customer to abort mission. Customers will not follow through online, if they feel uncertain or confused about your payment system in any way.

CUSTOMER SERVICE: Dealing with after sales issues is also a skill. All kinds of things can go wrong, from lost parcels to damaged or ill fitting goods. Once mastered, your after sales service, can actually lead to further sales. Even unhappy customers can potentially buy again. Would you like to learn how?

REFERRALS: Getting referrals is the final stage with the biggest effect. Yes there is marketing software to assist with this too. Get your customers advertising for you, adding ratings and write-ups. Keeping up with demand will be your ultimate priority.