Ways for Your Cardboard Display to Stand Out

During these days, when people are too busy and there are so many distractions, a cardboard POP display that advertises your products or services can either make or ruin your success in business. POP displays are multidimensional cardboard displays that you often see in supermarkets, drug stores, retail outlets and big box shops. They are available in a wide range of sizes, shapes, designs and color schemes. Shoppers may not realize that they get easily attracted to certain cardboard displays due to certain features as compared to others.

Though a single cardboard display may not likely attract each and every prospective customer, it may have certain features that can possibly make your cardboard display stand out over the competition. Consider some of the best tips offered by retail packing specialists that can let you get the most out of your POP display.

Go For Clean Rather Than Clutter

When considering the different display possibilities, it may be easy to think that combining several elements can possibly attract a lot of shoppers. Though it may be true that some viewers can be attracted to an array of things, there are only a small number that would be attracted to clutter or a POP display that looks complicated, with too many elements. Whatever a person’s preference may be, this type of display can even turn their attention away. It is always important to consider the wants and needs of your potential customers. Whenever in doubt, always choose a clean and organized display to let your products or services stand out.

Take Shape and Color Combination into Consideration

lot of consumers do not realize that their choice of purchases is influenced by certain shapes and color combinations. A cardboard display should be designed based on the message that you want to convey. If you want consumers to know that your food product comes with a citrusy, fruity or sugary taste, you can add a rainbow of colors. If you are selling over-the-counter medicines, the display should look more serious and come with simple, bold colors. On the other hand, you can form your cardboard display to show a product’s softness or ruggedness, as well as to let people know the shape of your product.

Choose an Expert Designer

In case you plan to use a POP display to boast about the products you sell, you may feel that your in-house team can create a great design. Actually, it is not that simple. In fact, it can be very hard to come up with both a strong and commercially valuable display that can contribute to your brand’s strength as well as endure the test of time. You are fortunate if you have an in-house experienced designer who can optimize your displays and packaging to make them look more appealing to your target customers. Otherwise, it is worthwhile to invest in the services of an external source. A seasoned professional is in the right position to do what is best for your POP cardboard display.

7 Easy Steps to Conducting Your Marketing Research Plan!

Marketing research is a process used by businesses to collect, analyze, and interpret information used to make sound business decisions and successfully manage the business. In other words, it links the consumer to the marketer by providing information that can be used in making marketing decisions (i.e. B2C or B2B). This can not be implemented without the use of a MIS (Marketing Research System) to gather, sort, analyze, evaluate, and distribute needed, timely, and accurate information to marketing decision makers.

Here are the steps to implementing a marketing research process.

  1. Ask yourself if there is a real need for marketing research. It’s not only the first step to take but a very critical one as well! Research takes a lot of time due to the overload of secondary information available on the Internet. It’s ideal to think that it takes months or even a year to completely finalize a marketing research agenda. The other factor you will need to consider is the cost of doing it, especially if you hire an agency to do it for you. What you want to compare is the value of the information vs the cost of the information. If the value of the information is worth the cost and time of doing it, then by all means, go for it buddy!

If you’re still unsure, here’s a few quick guides to go by to determine that marketing research is not needed:

  1. a) The information is already available
  2. b) The timing is wrong to conduct marketing research
  3. c) Funds are not available for marketing research
  4. d) Costs outweigh the value of marketing research
  5. Define the problem. This is the most important step (assuming you’ve decided to do marketing research). If the problem is incorrectly defined, all else will become wasted effort! Keep in mind that the need to make a decision requires decision alternatives. If there are no alternatives, no decision is necessary. For example, let’s say your sales are down by 30%, therefore becoming a problem with your revenues. Your alternatives may be to see how well ads #2 does compared to ads #1 in terms of sales. Use secondary data sources to develop ideas further into the research.

Here’s a powerful technique to use in order to pinpoint important problems and receive information all in one: create a focus group! Here’s why:

  1. a) it generates fresh ideas
  2. b) allow clients to observe their participants
  3. c) understand a wide variety of issues
  4. d) allow easy access to special respondent groups
  5. Establish objectives. Research objectives, when stated effectively, can provide the information needed to solve the problem you have from step 2. All of your objectives should be what you want to study in your market research and specific as possible.

Here’s a quick checklist of what to include in each and every objective:

  1. a) specify from whom information is to be gathered
  2. b) specify what information is needed
  3. c) specify the unit of measurement used to gather information
  4. d) use the respondents’ reference to re-word the question
  5. Determine research design. There are 5 different designs you can choose from to get the information you need, such as descriptive, exploratory, causal, and diagnostic research. Descriptive research describe market variables. Exploratory research allows you to get information in an unstructured way. Causal studies is to try to reveal what factor(s) cause some event to happen. Diagnostic research focuses on the sources of satisfaction and dissatisfaction.
  6. Choose method of assessing data. Secondary data is more easy to access than primary data, such as online surveys. However, if you are into the traditional way of doing data collection (i.e. telephone, mail, F-2-F), they all still have a place in marketing research. The questionnaire that you present to the respondents must be worded clearly and unbias.

Here’s a few pointers you want to remember when creating the forms for your questionnaire:

  1. a) use nominal, ordinal, interval-Likert, interval-S-D, interval-Stapel, and ratio measurements
  2. b) questions pertaining to each research objective (step 3)
  3. c) questions pertaining to attribute, attitude, or behavior
  4. d) have 1 open-ended question (I would definitely keep this at a minimum, if I were you)
  5. Determine sample plan and size. Your sample plan should describe how each sample element is to be drawn from the total population. The sample size tells how many elements of the population should be included in the sample. In other words, the purpose of the sample plan is to give you representativeness, while the sample size gives you accuracy!

Here’s a small but important task to take to prevent or minimize nonsampling errors from occurring: validate your participants by re-contacting!

  1. Analyze and report the data. It’s always good to go back and run tests on the information you have to screen out errors that may occur. Once you have all that you need for the research (pie charts, bar graphs, statistics, survey, etc), you want to be sure to create a report of it. Carefully present the research report in a way that communicates the results clearly, yet accurately to the client.

Remember marketing research is all about connecting the dots. The more information you know about your consumers, the more you bridge together with your consumers. The more closer you bridge together with your consumers, the more miles you create for long-term customer relationships.

Marketing Software for Small-Businesses Websites

ADVERTISING: Your customer has to first find your website and products. This is usually by some form of advertising, that was created or published with digital marketing software. If you’re selling car tires, you would advertise in a garage or car magazine, body products in a beauty salon or finding potential customers online is a slightly different skill. It can also be much more cost effective and viral than paper advertising, once you get it right.

COMPETITION: If you fail to find potential customers, they will seek out your competitors instead. What if your competitor provides inferior services? That’s why it’s important you learn to market correctly. You can use a service provider to do this for you. An expert digital consultant can help you grow your business. You can then focus on your customers and products. instead of all that marketing software’s mumbo-jumbo land.

COMMUNICATION: When visitors finds your site, you need to keep reminding them about your business. They love updates and news about new products. This means more content creation, more software, and more tracking. When do you get time to run your business?

OFFERS: It’s possible a visitor wants to buy what you have. They may just be waiting for a special offer to come along.

DIRECTIONS: Once on site, visitors need to find products easily. Being able to contact you, and finding all the relevant information will keep them captivated, or potentially running from your site.

LEAVERS: Many customers will leave without buying. What you do is an important skill to master. Just because they didn’t buy, doesn’t mean they are not coming back. Learn how to catch those opportunities so they don’t forget that your business and your site exists.

PAYMENT: Once a visitor chooses their products to purchase, the process is not over. Collecting items in a cart and paying, can still cause your customer to abort mission. Customers will not follow through online, if they feel uncertain or confused about your payment system in any way.

CUSTOMER SERVICE: Dealing with after sales issues is also a skill. All kinds of things can go wrong, from lost parcels to damaged or ill fitting goods. Once mastered, your after sales service, can actually lead to further sales. Even unhappy customers can potentially buy again. Would you like to learn how?

REFERRALS: Getting referrals is the final stage with the biggest effect. Yes there is marketing software to assist with this too. Get your customers advertising for you, adding ratings and write-ups. Keeping up with demand will be your ultimate priority.

Get Sign Making Supplies That Can Ensure You Better Marketing

In this tough competitive world, businesses need to have a very efficient and effective strategy for marketing and advertising so as to attract a lot of clients to their side. We find that today, some businesses choose the techniques of online marketing while others stick on to the traditional methods of advertising like posters, banners or print materials. If you choose the traditional advertising method, then you need to choose the right materials for the same. Research well about the sign making hardware and similar other services for understanding more about the proper installation and the right things needed for the print advertisements.

The need to choose banners and signs

Advertising through television or radio would be the ones that give better visibility among the target customers in the market. But these can be very expensive. Signs and banners on the other hand are much more affordable. It is a fact that banners and signs are low budget advertising technique. But it does draw a lot of attention during conferences, trade shows or other events. A sign board outside your shop or business centre will automatically allow a large number of customers visit the store allowing your sales to increase a lot.

Cost effective and simple method of advertising

Producing a banner or sign is much cost effective and simple compared to producing an advertisement for television or radio. Moreover, you will be able to use them for a very long period unlike the advertisements that run on television, internet or radio. Signage will help to boost the name of your company even at places where there is high traffic. You can even make use of them at various places and events.

Supplies used for the making of banners and signs

Sign making supplies are available right from various distributors and retailers. You will be able to find materials of different varieties such as vinyl and fabric. The most common signs are made out of vinyl. They can be mounted on stands or racks outside the stores, or you can mount them on lampposts or use it near your booth right during a grand trade show where a lot of people visit. Vinyl banners are very durable when compared to the ones made out of textile. The reason why it is durable is because it is able to resist humidity and moisture.

We also find that textile signs are commonly used these days. The common material used for making this type of signs is nylon fabric. Nylon fabric is light in weight and does not weigh the sign down. Since it is light in weight, it is very easy to be transported from one place to another and even to be mounted very easily. Felt or cotton is also used for printing signs in various designs and sizes.

Types of signs available

There are different types of signs like stands, racks, roll up tends, L-banner stands and table stands. You can choose the one that suits your business requirement from a reputable sign maker in your neighbourhood.

Why Are Branded Pens a Useful Marketing Tool?

Branded pens are one of the most popular promotional items that business owners use today. It is used by a new or established company to market and make known their company’s name, their products and services. Since branded pens are universal and has been proven to be an effective means of gaining products and service awareness, it helps in promoting business better than business cards because it is often used and seen by more people.

Promotional pens, together with customized bags and other promotional items like shirts and caps, prove to be functional. Everyone uses pens every day; for soon to be clients and already clients, receiving a new pen is always a generous move by business owners.

Branded pens usually carry the name and logo of the company including its website and contact number. When you give clients or soon to be clients the pen, they can use it for many purposes. They will always be reminded of your company every time they use the pen. Promotional pens are an inexpensive tool that work more than their price in advertising your company. Its price is an advantage because it will enable business owners with low marketing budgets to get the best marketing tool for their money. Whatever the price of the pen is, it produces the same results like that of the expensive ones.

Branded pens are very useful because some people borrow it and leave carrying the pen with them. They do not return the pens which means that many people who will get their hands on the pen will be able to see your brand, making it an effective marketing tool. Pens are also affordable; this will not cost your company lots of money to have promotional pens made. It is very easy to give out.

Since pens are always borrowed, it travels anywhere. It is free advertising because you do not know where it will end up. To add, pens come in different colors, styles, different shapes and sizes while others look funny.

When you give away promotional pens that include the name and logo of your company, whoever receives it will see your brand every time the pen is used. People will be interested to know what is written on the pen giving them an easy recall of your company unlike business cards that can sometimes be thrown away. People do not throw pens away.

Effective Marketing Tips for Image Consultants

Do you struggle with getting more clients in your image consulting business?

Have you tried to advertise with no results?

You might be really good in your dressing and grooming skills. However, when running an image consultation business or any business for that matter, your priority is to find clients.

Here are 5 areas you can creatively market your services to:

  1. Country Clubs

You could approach country clubs and speak to them about running a short talk or workshop for their members. Most of these clubs are already organsing workshops on lifestyle topics such as gardening, cooking, art classes and more. They might be looking at expanding their list of offerings. Hence you could approach these clubs to explore working with them.

  1. Events and Exhibitions

Events and exhibitions are also great platforms for you to reach out to a large audience at any one time. Look out for relevant events and exhibitions that offer speaking spots. While you might be expected to speak for free, these platforms give you the exposure you need.

  1. Preview Sessions

You can organise your own preview sessions to market your services too. Give a one-hour talk and excite your audience about how you can help them transform. You could also think about running a promotion and offer a special package for your audience to encourage sign-ups at the end of the preview session. Even if they do not sign up on the spot, preview sessions are great opportunities to build up your list potential clients whom you can continue to market to.

  1. Spa and Beauty Services

You do not always have to do the marketing on your own. One great way is to partner up with businesses that share the same target audience as you. Think of the type of clients you are targeting and what businesses might have clients of similar profiles. Businesses that would make good partnerships for your image consulting services are those in the spa and beauty industry. These include hair salon, slimming centres, spa boutiques and more.

  1. Clothes and Accessories Stores

Since your business also about dressing, tailors, clothing stores and even accessories boutiques would be terrific partners too. As it helps to promote their merchandise, they would be happy to partner and work with you too.

Each of the above-mentioned platforms offers you a targeted audience to help raise your profile as you reach out to potential clients. So, get in touch with them to explore working opportunities.

Ten Tips for Marketing to Existing Clients and Customers

No doubt you’re familiar with the adage about a bird in the hand being worth two in the bush. Well, this old saw is especially appropriate when talking about customers. But you’ll have to adjust the math: on average, finding a new customer costs five times as much as keeping an existing one!

That’s reason enough right there to start marketing to your existing customer base. Here are 10 expert strategies to motivate your customers to keep coming back.

  1. Talk to them. How you communicate with your customers isn’t that important; what’s important is that you do it! Stay in touch with email newsletters, mailings, or a blog. These methods remind your clients and customers that you’re around when they need you. You can even call them to let them know about a sale, a new service you are offering, or just to ask if there’s anything else you can do for them.
  2. Get personal. If you want your company name to be the first thing people think of when they need your product or service, you need to build personal relationships with your customers. That’s why it’s helpful to call or send a card on special occasions — like birthdays, anniversaries, or promotions.
  3. Show your appreciation. Letting them know you appreciate them builds a personal link and can help keep clients loyal. Something simple like sending a $5 gift certificate to a coffee chain and saying “Have a drink on me” goes a long way in relationship building. You may consider thank you notes to be no-brainers, but you’d be surprised at how many entrepreneurs neglect to write them. Take the time to show your customers that you genuinely appreciate their business, and they’ll remember your thoughtfulness.
  4. Bring people together. Linking up your clients and referring them business is a powerful way to encourage loyalty. People never forget who referred them, and by helping them grow their business, they in turn might need your services and products more as well.
  5. Take them out. Regular face-to-face contact is critical. Get together over coffee or lunch regularly, and try to spend time in a non-sales capacity. Entertaining clients at home with a networking cocktail party, where you can introduce them to others who also might help their businesses, gives clients a sense of belonging to your business community.
  6. Manage your reputation. Just as an unhappy customer can cause a lot of damage to your business reputation, good customer service keeps people coming back and brings in new customers over the long term.
  7. Spread the good news. If an article is written about your business or you are quoted in a newspaper or magazine, send copies to your existing customers and clients. This will keep you in mind, bolster their confidence in you, and encourage them to recommend you to others.
  8. Ask for feedback. Ask your existing customers if there are ways you can improve your product or service. When you ask customers for feedback and take their concerns seriously, they feel a sense of ownership in what you’re doing and thus become more loyal to your products and services.
  9. Follow up. You can’t reach out to someone once and have a customer for life; you need to reach out to them regularly. Like anything worthwhile, consistent follow-up requires a lot of effort, but over time you’ll reap the benefits of a steady stream of repeat business and referrals.
  10. Get involved. It’s important to demonstrate your commitment to your community. If a client has a particular charitable venture, consider contributing time, money, or goods to the cause.

3 Ways to Use Hangtags for Your Business and Personal Needs

When people think of “hangtags” they picture clothes, but with a little creativity it can become so much more.

  1. Apparel

Of course you can use a custom full color hangtag to brand your apparel line. You can either use it as a form of branding with your logo, website, and phone number (or just logo for bigger brands like Levis), you can add a serial number for inventory purposes, and/or you can use it as a care tag. Whichever way you choose to go, it is a must for any apparel brand. They usually come in standard basic shapes such as a square or a rectangle, but you can also customize them into any shape you want by getting a die cut one in the shape of your logo, mascot, or anything you want and is a great inexpensive way to reinforce your brand.

  1. Business

They are a great and affordable way to brand and market your business. There are many ways you can use a custom tag in your business.

Gifting – The best use for business hangtags is gifting! You can use them for any occasion and for a very small investment it makes your marketing and brand stand out and shine. You are having a business open house and are giving away goodies, make it look better with a custom one. You can use it on trade show and raffle giveaways or during your holidays business gifting. They can be customized in the shape of your logo just to make it that much more impressive.

Product Information- Use it to display items in your showroom by adding product descriptions on one side or to display discount items in a more professional way.

Like any printed marketing material it is all in the design. Design your tags with your company’s information on one side, but basic only, and maybe a coupon on the other side custom with the trade show or event you are exhibiting at. Create a holiday background and use them as holiday’s thank you cards to personalize your business holiday gifts. If you are using them for an open house just attach them to your party favors with your company’s information on one side and details about your business open house on the other side.

  1. Personal

They are also perfect for all your personal celebrations in life. Use a custom one for all you events gifts such as weddings, Christmas, birthdays, bar mitzvahs and bat mitzvahs, baby showers, parties, and more. A custom tag is much nicer than your generic one from the store and won’t break the bank. Tie it to your customized guest party favors or your gifts. They are also great for craft handmade goods.

Their usage is versatile and like any printing materials it varies based on your graphic design. Design them to reinforce your brand if you are using it for business and if you are using it for personal purpose create the artwork to match the theme of your event. No matter what occasion or purpose you have for your custom hangtags, they are an affordable way to wow its recipient and make you look good!

4 Tips Improve Your Outbound Marketing Efforts

Introduction

Among the basic foundations of a thriving profitable business is an active, ongoing, and professional-looking outbound marketing presence. It does not matter if you are a home-based business, or one-person professional office, or a business with many employees. This list does not change no matter how small or large your company.

Improvement #1. Keep Website Current

Your website is your most essential marketing tool. It will be working for you 24/7/365. It is the first place that everyone will go to learn more about you and your business. You must always make sure that it is working at its peak performance. Every link must be active, and every picture and graphic must appear as it was meant to. Make sure that every pdf is working properly, and that the links inside each pdf are also working. Make sure that all of your dates, statistics, and facts are current and accurate. Be certain that your pages are easy to navigate and find. All of these details are very easy to overlook or forget about. But first impressions are extremely important, so make sure that every detail of your website always looks good and is working properly.

Improvement #2. Make An Emotional Connection

The most powerful and fundamental part of a successful marketing plan is one that can make an emotional connection with your prospects and your customers. Your company’s very survival and growth depend on it. The greater this connection, the greater your ability to beat out other companies for the hearts, minds, and dollars of the customers. So few companies, small or large, bother to try to make an emotional connection with prospects and customers. But by showing your customers how much you care about them, and proving to them that you really want to keep them as customers, you can build a base of loyal customers that will not be so quick to leave you for your competition.

Improvement #3. Build Your Lists

By lists I mean email list, direct mail list, and social-media list. Each can play an important role in your marketing plan. Some prospects and customers might prefer one format over the other. This will depend on your type of business, and what your customer demographics are. But whichever format your prospects and customers prefer, you need to constantly be building these lists. For example, your email list might be built up by offering a free pdf download. Your direct mail list might be build up by offering a free sample. Your social-media list might be built up on Facebook, Instagram, or YouTube. Although each list has its benefits, limits, and demographics, all can and should play an important role in your marketing plan.

Improvement #4. Shake It Up

Don’t be afraid to try something new or different. For example, if you are always the one that is creating and designing your own marketing materials, don’t be afraid to let someone else in your company, or family, or someone from Fiverr, take a shot at designing new marketing materials and copy writing. You might be in a creative rut, or possibly too close to the subject matter to create effective copy. Allowing someone with a fresh or outsider point of view might give your marketing materials a whole new life. Shaking it up might be the difference between your business thriving or dying.

Conclusion

These are some of the basic, but essential, marketing efforts that you should always be paying attention to and improving. You must never stop thinking about them, and working on them. Although improvements to just one of these outbound marketing efforts can enhance your marketing plan’s power – if you want to look more professional, and make more money, improve them all.

The 3 Main Ways Neuroscience Is Being Used in Marketing

There are a lot of big claims about neuroscience being the next frontier in marketing; one of the giants of the marketing world, Nielsen, just completed its acquisition of neuroscience firm Innerscope Research and last year Marketing Sciences acquired consumer neuroscience consultancy, Walnut Group.

In fact, neuroscience has become a marketing tool for the marketing companies themselves, as they announce their latest acquisitions in the field of neuromarketing and snag clients believing that they will be better able to target buyers.

What is the purpose of all this? How exactly is neuroscience being used in marketing? Is all neuromarketing based on the same approach?

The purpose of neuromarketing

Then main aim of neuromarketing, in its most basic sense, is the same as for all marketing: to help companies more effectively sell their products and services.

Neuromarketing professes to tap into the unconscious desires of buyer, as revealed by measuring brain activity. This not only more effectively speaks to the target audience but it can be done in a more exact, scientific manner.

But it’s not as simple as all that. There are actually several ways that neuroscience and marketing are coming together in campaigns…

  1. Market research into buyer behaviour

Underpinning neuromarketing is the study of how we make decisions. Cognitive neuroscience studies this and how it translates into human behaviour. In the case of neuromarketing, it is the way that buyers make decisions, and how this translates into buying behaviour that is of interest.

Neuromarketing is an emerging field, where measurements are taken of subjects’ exposures to certain stimuli – generally different aspects of a company’s offerings, like specific products, logos or branding. The effects on the electrical activity of different parts of the brain and eye activity (though that’s got nothing to do with neuroscience) can be measured using advanced imaging and computing, providing a ‘window’ into buyer responses to these stimuli. This enables companies to better target advertisements that capture buyer attention, or to develop their branding more in line with customer expectations and demand.

  1. Applying findings to improve customer relationships

This is a growing area, where the findings of neuroscience are built into frameworks that help organisations look after their customers better and improve the ‘customer experience’.

It is a specialist field that requires understanding of both the science and the marketing elements of the relationship to be effective. In truth, there are few companies doing it well. When applied successfully it can help organisations more effectively engage not only their external customers, but internal customers (the workforce) too.

  1. Raising credibility of a product or service

Thirdly, we are starting to see neuroscience being used simply as a ‘placement’ in advertisements in an attempt to raise the credibility of a product or service. In much the same way that a leading watch company will use Roger Federer to promote their watches, some brands use ‘neuroscience’ as a positive association with what they stand for. They might show labs, neuroscience experiments, and people wired up to all sorts of devices. This is a rather shallow use of neuroscience – but it exists nevertheless.

Your ability to distinguish those that understand the complexities of the neuroscience-marketing relationship from those that are just along for the ride will probably decide the success you derive from any neuromarketing activities you attempt; if you cannot, then you might as well stick to less expensive, more established marketing methods.