Do you struggle with getting more clients in your image consulting business?
Have you tried to advertise with no results?
You might be really good in your dressing and grooming skills. However, when running an image consultation business or any business for that matter, your priority is to find clients.
Here are 5 areas you can creatively market your services to:
- Country Clubs
You could approach country clubs and speak to them about running a short talk or workshop for their members. Most of these clubs are already organsing workshops on lifestyle topics such as gardening, cooking, art classes and more. They might be looking at expanding their list of offerings. Hence you could approach these clubs to explore working with them.
- Events and Exhibitions
Events and exhibitions are also great platforms for you to reach out to a large audience at any one time. Look out for relevant events and exhibitions that offer speaking spots. While you might be expected to speak for free, these platforms give you the exposure you need.
- Preview Sessions
You can organise your own preview sessions to market your services too. Give a one-hour talk and excite your audience about how you can help them transform. You could also think about running a promotion and offer a special package for your audience to encourage sign-ups at the end of the preview session. Even if they do not sign up on the spot, preview sessions are great opportunities to build up your list potential clients whom you can continue to market to.
- Spa and Beauty Services
You do not always have to do the marketing on your own. One great way is to partner up with businesses that share the same target audience as you. Think of the type of clients you are targeting and what businesses might have clients of similar profiles. Businesses that would make good partnerships for your image consulting services are those in the spa and beauty industry. These include hair salon, slimming centres, spa boutiques and more.
- Clothes and Accessories Stores
Since your business also about dressing, tailors, clothing stores and even accessories boutiques would be terrific partners too. As it helps to promote their merchandise, they would be happy to partner and work with you too.
Each of the above-mentioned platforms offers you a targeted audience to help raise your profile as you reach out to potential clients. So, get in touch with them to explore working opportunities.